Strategic Purpose

Purpose: Our strategic purpose is our “North Star” - it describes our market and direction, who we are and how we function.

Our purpose is to be the superior building solution for local businesses and residents.

There is currently high demand for residential and commercial construction, due to labor shortages and housing shortage. We see this as a profitable opportunity to fill a need for a compressed market.

We commit to achieving our purpose through 3 phases: First, building our system. Second, build our team. Third, scale the company to serve the largest customer base possible.

We will monitor our progress by measuring the following key metrics:

  • Customer Net Promoter Score (1-10)

  • Team Satisfaction (1-10)

  • Schedule & Budget Performance Index (under 1)

  • Gross Revenue

  • Net Profit

Our guiding documents include our Strategic Purpose, our Operational Principles and our Working Procedures. All core systems are based on these documents. It is understood that every result comes through series of steps - a simple system. When these systems are put together, it creates a near-flawless level of execution in our business.

Our teams are the key driver of our success: The result of having a loyal, smart, hardworking, well-equipped, long-term and well-compensated team is superior quality service to our customers. Each team strategically develops, rigorously follows and carefully maintains its core systems. Every member of the team must follow these systems precisely and with personal discipline and integrity; however, these systems can be refined and modified instantly if needed. We have backup personnel for all positions.

Our competitive advantage includes a commitment to a near-flawless level of project execution, based on quality, speed and cleanliness. Our end product is designed around the unique needs of the customer with thoughtful customer service that is immediate and consistent.

Our primary vertical markets include home owners, landlords and tenants, and business owners/operators.